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This year, Desert Heritage Real Estate launched a unique business association with several industry leaders with its Affiliate Partner Program (APP). This program was designed to bring together our agents with people who are closely related to real estate, and that are knowledgeable, trustworthy and reliable.



In the Spotlight: Jim Passamonte, Primary Residential Mortgage

DHRE: How did you get started in your industry?

Jim: I obtained my Real Estate License/Broker license in the late 1980s. Moved from new home sales to custom home/subdivision development, then entered mortgage business in 2003.

DHRE: In terms of your business, how do you define success?

Jim: Customer Service, closing loans on time with rates and fees as promised.

DHRE: What sets you & your company apart from your competitors?

Jim: Its all about service. Answering the phone, giving updates, good or bad.

DHRE: If you were a Star Wars character, which one would you be and why?

Jim: Han Solo

DHRE: What is one thing that you wish more people knew about you, but remains pretty much a secret?

Jim: It’s a secret!

DHRE: What is the wackiest request that you have had from a real estate agent?

Jim: “Can you sit this open house for me? “

DHRE: List 5 of the most important products that your company offers.

Jim: FHA, VA, Conventional Loans, jumbo loans, FHA Streamline.

DHRE: It’s the end of the world, and you can choose five people to board your getaway spaceship to a new planet. Who would you choose?

Jim: My best friend, my kids, Toni Braxton.

DHRE: In 10 words or less, tell us why agents and clients should choose your company above all others.

Jim: Service you can count on.

DHRE: Finish this sentence: If I had a hammer, I would _______.

Jim: …hammer away the competition.

For more information regarding Jim Passamonte’s services through Primary Residential Mortgage, please contact him at 602-909-0862 or

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